The second annual Amazon RelayCon, held at the Venetian in Las Vegas, called for a complete design reimagining—one that extended from a refreshed brand logo to a cohesive visual system shaping every aspect of the attendee experience. Inspired by the partnership between Amazon and its independent relay carriers, the concept of two overlapping, converging circles emerged as the central motif, symbolizing connection, collaboration, and shared momentum. A palette of bold, cool-to-warm gradients infused the space with Amazon’s signature energy, while soft curves, layered transparencies, and dynamic lighting created an environment that felt both modern and approachable—never overtly themed or “trucking-forward.” The result was a vibrant, uplifting atmosphere that resonated across a diverse audience, inviting exploration and engagement. With strong attendance and a spirit of excitement, the event set the stage for two inspiring days of strategy-sharing, hands-on demos, and valuable opportunities for carriers to build momentum heading into peak season.
