The Bumble Hive was conceived as a lush, vegetation-filled lounge offering festivalgoers a moment of calm within the high-energy environment of Lollapalooza. Designed as an oasis-like retreat, the space invited guests to step away from the crowds and engage with the Bumble community in a relaxed, welcoming setting.
Upon arrival, Bumble brand ambassadors greeted visitors and confirmed they were already part of the Bumble community—or helped them download the app for entry. Inside the Hive, guests could recharge both literally and figuratively: picking up Bumble merchandise, refilling water bottles at the “Always hydrated, never thirsty” hydration station, charging their phones, or lounging with friends among fresh greenery and soft, calming textures. Conversation-starter prompts integrated throughout the environment—questions such as “What was your first concert?” or “What song describes your current relationship status?”—encouraged playful interaction and connection.
As attendees exited the space, they were invited to gather in front of a lush green wall for photos in the “We’re back. Finally.” photo booth—an experience also accessible to passersby who wished to engage with the brand without entering the Hive itself.
I worked as the lead 2D designer, collaborating with two teammates to conceptualize and art direct a footprint that was both highly visible and unmistakably Bumble. I supported the art direction through moodboards and visual exploration that introduced honeycomb-inspired yellow walls, hidden conversation prompts, and a surprise photo booth enclave. Foliage, neon accents, and hexagonal furniture forms reinforced the brand’s visual language, while I designed and art directed the full suite of 2D assets to ensure a cohesive and immersive branded environment.
