Bumble Hive was a vegetation-filled lounge that offered a relaxing, oasis-like respite to the energy and crowds of Lollapalooza music festival. When festival-goers arrived at the booth, Bumble BA’s confirmed they were either already part of the Bumble community or assisted them with downloading the app for entry.
Once inside, guests could snag Bumble merchandise, fill their water bottles at the “Always hydrated, never thirsty” hydration station, charge their phones or lounge with their friends amongst the fresh foliage and calming vibes, while answering conversation starter prompts around the booth – “What was your first concert?” or “What song describes your current relationship status?”
On their way out of the booth, attendees and their friends got together amongst the lush green wall for photos in the “We’re back. Finally.” photo booth. The photo experience was also available to passersby who wanted to engage with the brand without coming inside the festival Hive.
I worked as the 2D designer and helped conceptualize and art direct the space with two other amazing team members. Together we ideated to create a footprint that stood out and was undeniably Bumble. I supported the art direction with moodboards, ideating yellow honeycomb walls, hidden conversation prompts and a surprise photo booth enclave. Additions of foliage, neon and hexagonal furniture styling tied everything together. Additionally, all 2D assets were art directed and designed by me.