Ripple partnered with the team at Manifold to develop a distinct brand identity for a private employee celebration marking the opening of their new headquarters in Miami. The objective was to create an immersive event experience that celebrated Miami’s culture while providing employees—many meeting in person for the first time after two years of remote work—with a vibrant and memorable setting to reconnect.
To support this vision, I led visual brand exploration, concept development, and production design to create MIAMI10—an event identity inspired by the clarity and cultural resonance of historic event branding such as Mexico 68, reinterpreted through a distinctly Miami lens.
Drawing from existing Ripple brand patterns and colorways, the visual system evolved around a flexible Voronoi-based pattern that could scale across environmental graphics, digital media, and print applications. This dynamic geometry interacted playfully with a custom wordmark influenced by the mid-century palettes, graphic forms, and stucco architecture characteristic of Miami’s design heritage.
By blending cues from Ripple’s established brand language with the visual character of the host city, the resulting identity was both cohesive and expressive—an adaptable system that captured the energy of Miami while reinforcing Ripple’s modern, forward-looking culture.
Event Marketer: Gold Winner, Best Employee Engagement Event 2023
ALL HANDS CONFERENCE ROOM DESIGN
TAKEAWAY POSTER DESIGN WYNWOOD + MIAMI10
